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The influence of brutalism in fashion web design


When it comes to web design trends for fashion websites, one style that has been making waves in recent years is brutalism. This unconventional and bold approach to design has been gaining popularity among fashion brands looking to stand out from the crowd. In this article, we will explore the influence of brutalism in fashion web design and how it has revolutionized the industry.

What is Brutalism?

Brutalism is a design style that emerged in the 1950s and 1960s, primarily in architecture. It is characterized by its raw, exposed, and unfinished aesthetic. In fashion web design, brutalism takes inspiration from this architectural movement and applies it to the digital realm.

The Rise of Brutalism in Fashion Web Design

Brutalism has gained traction in fashion web design due to its ability to break free from traditional design norms. Fashion brands are constantly looking for ways to differentiate themselves and create a memorable online presence. Brutalism offers a unique and unconventional approach that captures attention and leaves a lasting impression on visitors.

Key Elements of Brutalism in Fashion Web Design

1. Bold Typography: Brutalist fashion websites often feature large, bold typography that demands attention. This typography is often paired with unconventional font choices, adding to the overall raw and edgy aesthetic.

2. Minimalist Layouts: While brutalism is known for its raw and unfinished look, it also embraces minimalism. Fashion websites following this trend often feature clean and simple layouts, allowing the focus to be on the content and products.

3. Vibrant Colors: Brutalist fashion websites are not afraid to use bold and vibrant colors. These colors are often used to create contrast and draw attention to specific elements on the page.

The Impact of Brutalism in Fashion Web Design

Brutalism has had a significant impact on fashion web design. It has challenged the traditional notions of what a fashion website should look like and has opened up new possibilities for creativity and expression. By embracing brutalism, fashion brands can create a unique and memorable online experience for their audience.


As fashion brands continue to push boundaries and seek innovative ways to engage with their audience, brutalism has emerged as a powerful trend in web design. Its raw and unconventional aesthetic offers a refreshing departure from traditional design norms, allowing fashion brands to make a bold statement and leave a lasting impression. So, if you're looking to create a fashion website that stands out from the crowd, consider embracing the influence of brutalism in your design.